As its name suggests internet marketing is another channel for marketing your products and services. I’ve seen many businesses mistakenly believe all they need to do is make a website and nothing more. But think about it this way, millions of new websites are created everyday, and many of them will be offering products and services that are similar to your own. If you’re not putting in the time and effort to distinguish your website from the crowd, you will be missing out on an incredibly cost effective way to grow and improve your business. The internet gives you the opportunity to build solid relationships with existing customers and reach a whole new audience beyond your physical store. The possibilities are endless.How To Internet MarketWell now you’re interested, where should you start? This will depend on your own resources and goals – how much money do you have to invest, how much time can you dedicate to internet marketing. There are four main areas to focus on.To begin, you need to create a website to promote your business and establish your online presence. Why? Because more and more people are turning to the internet to research a product category and/or businesses prior to purchase – they are searching for the best answer (or business) to solve their problem. In fact Christian Oestlien from the team at Google Plus Social Network explained that a massive 84% of people are online doing research before they make product decisions. You can use your website to answer common questions, provide quality content that helps establish you as an expert in your field (people are more likely to buy from businesses they trust), pre-sell customers before they’ve even stepped into your physical store and so on. At the same time, it provides another form of communication between yourself and customers without them having to physically visit your store. Now you have your website up, what else should you focus on? What is Optimization?You need to optimize your website for the search engines if you want it to be found by existing and potential customers. Optimization involves various techniques companies adopt to increase their free (or organic) ranking on search engines for a specific keyword or keyword phrase. For most businesses, optimization is the main driver of traffic to their websites. This is because most people will search for information using keywords or keyword phrases in search engines, instead of searching for a business names. If your website is new or is simply not ranking well organically for keywords on search engines, you can try Pay-per-click (PPC) advertising. These are ads that appear next to the organic search results and are paid based on the amount of people who click on the ad. The largest PPC platform being Google Adwords Tool.What is Email Marketing?Email marketing is a free and quite effective way to share information or encourage responses from particular clients such as purchasing using special promotional codes. This is great for promoting any sales or discounts you’re offering, updating people on your company and products/services, providing industry news that could affect customers or simply any type of valuable content to help establish you and your employees as industry experts and so on. I recommend you send at minimum a monthly newsletter.How To Use Social Media And What Is Business Blog?Social media marketing focuses on marketing your company using the different forms of social media. The social sites you choose to create an account for will depend on your own business objectives, industry and resources. The 2 main social networks for businesses are Facebook and Twitter. However, what I believe is necessary for all businesses is a company blog. 1. Remember that search engines pay more attention (crawl and index) websites that continuously add new website content, so having a part of your website blogging is an ideal way to ensure fresh content is added to your website. 2. Simultaneously, like email marketing, it provides another method to communicate with new and existing customers. Your blog post can contain industry news, updates to the company and products, any specials and much more. This will help drive sales, it also helps build an ongoing relationship with you and readers. What does this mean? Well when they are ready to purchase or re-purchase in your product or service category; your business will pop up in their minds as a product or service they might choose.Of course, if you’re feeling overwhelmed with the various strategies of internet marketing on the market, there are a number of internet marketing tools and internet marketing software available to help you more efficiently and effectively promote your business online.